Katherine K. Ellis is currently a
Program Associate with the
American Press Institute
I was hired as a program associate for the American Press Institute to help better promote the work we're doing. I'm directly involved in marketing outreach for APi, as well as researching ways the journalism industry can better approach diversity initiatives.
This summit gathered community-minded journalists, editors and nonprofit leaders who are pioneers of listening and dialogue projects in journalism. I put together this video to show what goes on behind the scenes of API's famous invitation-only summits.
A few months into my job, I implemented a new tactic to help APi's audience (journalists, newsrooms) better understand what we're doing out in the journalism world when we travel and openly promote the different facets of our company. We call it: API Field Notes
I also curate and manage content on our social platforms daily, from the initial planning stage to the creation of videos, photos and shareable cards. It's my responsibility to transform the in-depth reports we publish into digestible ideas on whichever platform tells the story best.
Examples of assets I made for social
I was hired at APi just in time to produce and edit this video promoting one of their incredible projects: Better News.
betternews.org is a free resource built to help news innovators lead journalism into the future.
Finally, I look for ways APi's research can positively affect the world of journalism in the diversity and inclusion space and connect with organizations whose missions reflect this.